Importance of the Company of the Year Award

To receive the Company of the Year Award (i.e., to be recognized as a leader not only in its industry, but also among its non-industry peers) requires a company to demonstrate excellence in growth, innovation and leadership. This type of excellence generally translates into superior performance in three key areas: demand generation, brand development and competitive positioning. These areas serve as the foundation for a company’s future success and prepare it to meet the two criteria that define the Company of the Year Award (Innovation and Visionary Performance and Customer Impact).